Live Shopping, MCP Intelligence, AI Sustainability And Lending Risks, And Mum Fragrances In Fortnite
This week on The Edit: five fresh headline stories from across fashion and technology receive the quickfire analysis treatment.
Forget The Metaverse, The Future Web Is A Marketplace Of Tools And Capabilities
The always-dubious promise of an “embodied internet” is now firmly buried. In its place, the jostling ideas of composable software and AI agents are painting a much drier, more practical, but arguably more disruptive future for fashion.
Podcast: What’s The Actual Opportunity For Fashion In Gaming?
We take it as read that fashion and gaming are growing closer together, but what’s the quantifiable value of branded experiences and where do they sit on balance sheets? What’s the outlook for selling cosmetic items? And what does it mean for tightly-controlled brand narratives to live alongside user-generated content?
Podcast: What’s The Real Outlook For Digital Fashion?
Tackling some of the thorny language, and the open spaces, between the previous vision for digital fashion, and a more practical short-term reality, with the Founder of Digital Fashion Week.
The Future Of E-commerce Is Interacting, Not Scrolling
As Roblox opens the door to real-world products sold ‘in-game’ (or at least game-adjacent), brands have a renewed chance to meet players where they’re most engaged. And social channels have a lot to potentially lose.
Roblox, Google Ads, Gen Z And The New Marketing Metrics
Fashion has had a crossover opportunity in videogames for a while, but new metrics for engagement and reward are promising to put more quantifiable numbers next to the potential.
The Digital Roadmap To Immersive Luxury Experiences
The journey from transactional shopping experiences to immersive ones has not been straightforward, but the right combination of 3D assets and real-time technology could be the key - provided fashion has the right ambitions.
2024: The Fashion Technology Rearview
For the third year running, we recap the stories from our writers and partners that defined each month of the year in fashion, commenting through the lens of hindsight on what has changed as 2024 rounds out.
PhygitalTwin and Whosetrade Launch Exclusive PHYGITAL Collection—Sells Out in Minutes
This digital first, limited launch paves the way for virtual designers to become the next generation of fashion visionaries sustainably.
Fashion And Gaming – Brand Value And Brand Safety
Why the fashion industry is levelling up its game in the virtual world, and why it matters for real-world brand success.
Meta’s AR Shuffle, Secondary Market Scepticism, And The Multi-Pronged Fight For Workers’ Rights
The future of flatscreen AR in fashion is cast into doubt, and brands across different sectors are scrambling to gain a logical foothold in the secondary market. Meanwhile, workers rights in fashion’s manufacturing regions remain a cause for concern.
Will Meta Succeed In Its Mission To Build A Better Metaverse?
A top Meta executive has given a rare and detailed look behind the scenes at their ongoing investment into creating spatial computing experiences - even after the hype has waned.
Google and Walmart’s Vision for Immersive Shopping, and the Latest Investments Into Circular Fashion
Engagement and expansion remain the key metrics for eCommerce, and money continues to flow into sustainability solutions - in the supply chain and online.
Games X Fashion > Unpacking the Audience and Analysing the Value Proposition
The fashion and videogame industries have been growing progressively closer, sharing tools and, increasingly, sharing audiences. Which crossovers have made the most impact? And what are the most compelling near-future opportunities?