What It Takes To Run A Fashion Brand With A Social Conscience
TOAST's Rosie McKissock describes how the brand's social conscience shapes material choices, supplier relationships, and the boundaries it sets for AI.
PHP, Generative Tech Packs, And The State Of Clothing Repair
This week on The Edit, Grace Robinson and Ben Hanson discuss the PHP security flaw and Google Cloud outage, The Fabricant’s generative tech packs and sewing-pattern tools, and the state of clothing repair and resale.
What Fashion Can Learn From Beauty’s AI Feedback Loop
Every fashion brand is pursuing personalisation and questioning how AI changes the way they engage with their consumer, but the most important case studies might be found in beauty, where regulated claims, shopper participation, and outcome measurement over time create a potent loop.
Getty Bankruptcy, AI Agents And Accountability, Circuits In Yarns, And Retail Cybersecurity
This week on The Edit, Grace Robinson and Ben Hanson discuss Getty Images’ planned bankruptcy and the future of editorial photography, AI accountability as brand equity, ticket bots and Meta Muse’s personal dossiers, electronic circuits spun into washable fibres, and the physical consequences of retail cyberattacks.
Is There Such A Thing As An Authentic Synthetic Image?
Individual brands have their own idiosyncratic relationships with generated images, but fashion, on aggregate, has embraced the value of synthetic photography for eCommerce in particular - even in the face of cultural polarisation. What’s next?
ASOS Hacked, Amazon’s About You, Climate Sourcing Risk, AI Consolidation, And Microfibres
This week on The Edit, Grace Robinson and Ben Hanson discuss the ASOS cyberattack and the exposure of customer search data, Amazon's About You profiles and the price of personalisation, nature loss as a fashion sourcing and business continuity risk, OpenAI's expansion into virtual try-on and business software, and the new Microfibre Action Alliance.
Is AI Already Good Enough For Fashion?
When it comes to visually representing a product, and building alignment around that visualisation, brands and retailers are placing some serious bets on the capabilities of both general-purpose frontier models and fashion-specific tooling. But is AI “good enough” to change the overall go-to-market trajectory?
BNPL Meets Repair, An AI-Shaped Holiday, Tech ROI Analysis, And In-Store VTO
This week, Grace Robinson and Ben Hanson discuss Klarna’s repair partnership with Save Your Wardrobe, Adobe’s holiday shopping forecasts for AI and buy now, pay later, a16z’s findings on consumer and business AI adoption, L’Oréal’s market value and beauty’s relationship with technology, and Tesco’s in-store virtual try-on trial.
How Much Will Fashion Let AI Decide?
Our data shows that fashion’s use of AI is outpacing its willingness to trust it with important choices. But technology vendors see a clear progression from assisting to automating decision-making, paired with a move away from traditional interfaces. What is fashion comfortable letting AI decide today, and how fast is that frontier likely to move?
Robots On The Runway, AI ‘Showrooming,’ Smart Glasses, And Muse Agent’s Mascot
This week on The Edit, Grace Robinson and Ben Hanson discuss robots on the runway at Vogue World, AI showrooming and shopping risks, the rise of smart glasses with and without cameras, Amazon's block on Meta's Muse agent, and the appeal of AI mascots and bag charms.
The Future Of Fashion’s Social Strategies
Social media and influencer marketing have made big marks on fashion - and vice versa - but strategies are changing as a result of both synthetic content and the tech-led evolution of creators into something more closely resembling traditional media. What’s next for brand marketing?
Fashion Week, On-Device Models, AI-Native Product Development, And Doomerism
This week on The Edit: AI at fashion week, on-device AI for shopping, AI-native product development, and the risks of disruption to fashion infrastructure.
The Case For Making Wearable Medical Technology More Visible
Deafmetal Founder Jenni Ahtiainen, who designs jewellery and safety accessories for hearing devices, shares a different vantage point on the relationship between wearable medical technology and self-expression, and what overcoming the stigma attached to hearing loss can tell us about a much bigger emerging category.
Fashion’s Ongoing Dance With Deferred Payment Credit
Fintech platforms have become increasingly tied to brands' and retailers' pursuit of growth in customers, ABV, and GMV. But with new guardrails applied to buy-now-pay-later, and the cost of living rising, could card-linked instalments be different enough to change things?