Illustration of a model in a black coat dissolving into particles against a steel backdrop.
Read More: A Long-Simmering Scare For The Modelling Sector

A Long-Simmering Scare For The Modelling Sector

Fashion has only started to have “the talk” about the various ways that generative AI is reducing the need for human modelling work, but new reporting on bookings, and new proposed terms from fashion’s most enduringly relevant social network, mean it’s time to confront the conversation head-on.
A model in a tailored jacket with translucent pattern pieces beside a pixelated counterpart, set against a waveform.
Read More: PHP, Generative Tech Packs, And The State Of Clothing Repair

PHP, Generative Tech Packs, And The State Of Clothing Repair

This week on The Edit, Grace Robinson and Ben Hanson discuss the PHP security flaw and Google Cloud outage, The Fabricant’s generative tech packs and sewing-pattern tools, and the state of clothing repair and resale.
All About AI: Juan Pellerano of Swap Commerce
Read More: All About AI: Juan Pellerano of Swap Commerce

All About AI: Juan Pellerano of Swap Commerce

Industry data suggests that fashion professionals and shoppers distrust AI. Real-world behaviour indicates the opposite, and agentic commerce is being built on that latter bet.
What Fashion Can Learn From Beauty’s AI Feedback Loop
Read More: What Fashion Can Learn From Beauty’s AI Feedback Loop

What Fashion Can Learn From Beauty’s AI Feedback Loop

Every fashion brand is pursuing personalisation and questioning how AI changes the way they engage with their consumer, but the most important case studies might be found in beauty, where regulated claims, shopper participation, and outcome measurement over time create a potent loop.
Getty Bankruptcy, AI Agents And Accountability, Circuits In Yarns, And Retail Cybersecurity
Read More: Getty Bankruptcy, AI Agents And Accountability, Circuits In Yarns, And Retail Cybersecurity

Getty Bankruptcy, AI Agents And Accountability, Circuits In Yarns, And Retail Cybersecurity

This week on The Edit, Grace Robinson and Ben Hanson discuss Getty Images’ planned bankruptcy and the future of editorial photography, AI accountability as brand equity, ticket bots and Meta Muse’s personal dossiers, electronic circuits spun into washable fibres, and the physical consequences of retail cyberattacks.
All About AI: Maísa Benatti of AIUTA
Read More: All About AI: Maísa Benatti of AIUTA

All About AI: Maísa Benatti of AIUTA

What it means to build trust in AI Virtual-Try On, for that trust to hold up in large-scale deployments online and off, and for brands to bring genuine fashion expertise to bear on AI outputs.
The Age Of Generative Fashion Photography Is Truly Upon Us
Read More: The Age Of Generative Fashion Photography Is Truly Upon Us

The Age Of Generative Fashion Photography Is Truly Upon Us

Traditional photo agencies are falling on hard times, while generative image pipelines and platforms are in the ascendancy. We might not be able to draw a direct causative line between the two, but the cultural context of fashion photography seems destined to enter a new age.
Is There Such A Thing As An Authentic Synthetic Image?
Read More: Is There Such A Thing As An Authentic Synthetic Image?

Is There Such A Thing As An Authentic Synthetic Image?

Individual brands have their own idiosyncratic relationships with generated images, but fashion, on aggregate, has embraced the value of synthetic photography for eCommerce in particular - even in the face of cultural polarisation. What’s next?
All About AI: Matt Rouif of Photoroom
Read More: All About AI: Matt Rouif of Photoroom

All About AI: Matt Rouif of Photoroom

To truly become the next stage of fashion's imaging pipeline, generative models and tools need to be able to represent and honour the product promise, and deliver a return that goes beyond the token level.