What Fashion Can Learn From Beauty’s AI Feedback Loop
Read More: What Fashion Can Learn From Beauty’s AI Feedback Loop
  • 26 minute read
PPodcast

What Fashion Can Learn From Beauty’s AI Feedback Loop

Every fashion brand is pursuing personalisation and questioning how AI changes the way they engage with their consumer, but the most important case studies might be found in beauty, where regulated claims, shopper participation, and outcome measurement over time create a potent loop.
Getty Bankruptcy, AI Agents And Accountability, Circuits In Yarns, And Retail Cybersecurity
Read More: Getty Bankruptcy, AI Agents And Accountability, Circuits In Yarns, And Retail Cybersecurity
  • 19 minute read
PPodcast

Getty Bankruptcy, AI Agents And Accountability, Circuits In Yarns, And Retail Cybersecurity

This week on The Edit, Grace Robinson and Ben Hanson discuss Getty Images’ planned bankruptcy and the future of editorial photography, AI accountability as brand equity, ticket bots and Meta Muse’s personal dossiers, electronic circuits spun into washable fibres, and the physical consequences of retail cyberattacks.
All About AI: Maísa Benatti of AIUTA
Read More: All About AI: Maísa Benatti of AIUTA
  • 11 minute read
IInterviews

All About AI: Maísa Benatti of AIUTA

What it means to build trust in AI Virtual-Try On, for that trust to hold up in large-scale deployments online and off, and for brands to bring genuine fashion expertise to bear on AI outputs.
The Age Of Generative Fashion Photography Is Truly Upon Us
Read More: The Age Of Generative Fashion Photography Is Truly Upon Us
  • 8 minute read
FFashion Technology News

The Age Of Generative Fashion Photography Is Truly Upon Us

Traditional photo agencies are falling on hard times, while generative image pipelines and platforms are in the ascendancy. We might not be able to draw a direct causative line between the two, but the cultural context of fashion photography seems destined to enter a new age.
Is There Such A Thing As An Authentic Synthetic Image?
Read More: Is There Such A Thing As An Authentic Synthetic Image?
  • 32 minute read
AArtificial Intelligence

Is There Such A Thing As An Authentic Synthetic Image?

Individual brands have their own idiosyncratic relationships with generated images, but fashion, on aggregate, has embraced the value of synthetic photography for eCommerce in particular - even in the face of cultural polarisation. What’s next?
All About AI: Matt Rouif of Photoroom
Read More: All About AI: Matt Rouif of Photoroom
  • 9 minute read
IInterviews

All About AI: Matt Rouif of Photoroom

To truly become the next stage of fashion's imaging pipeline, generative models and tools need to be able to represent and honour the product promise, and deliver a return that goes beyond the token level.
ASOS Hacked, Amazon’s About You, Climate Sourcing Risk, AI Consolidation, And Microfibres
Read More: ASOS Hacked, Amazon’s About You, Climate Sourcing Risk, AI Consolidation, And Microfibres
  • 20 minute read
AArtificial Intelligence

ASOS Hacked, Amazon’s About You, Climate Sourcing Risk, AI Consolidation, And Microfibres

This week on The Edit, Grace Robinson and Ben Hanson discuss the ASOS cyberattack and the exposure of customer search data, Amazon's About You profiles and the price of personalisation, nature loss as a fashion sourcing and business continuity risk, OpenAI's expansion into virtual try-on and business software, and the new Microfibre Action Alliance.
The Technology Behind The Biggest Campaigns
Read More: The Technology Behind The Biggest Campaigns
  • 9 minute read
AArtificial Intelligence

The Technology Behind The Biggest Campaigns

The multi-disciplinary team behind some of fashion's highest-profile promotional work explains how a maturing tech toolkit has made post-production a pivotal part of storytelling - and how they use AI and hybrid workflows to enhance and protect their specialised skills, not to replace them.
The ASOS Hack Is Another Reminder Of Fashion’s Fast-Growing Cyber-Risk Surface
Read More: The ASOS Hack Is Another Reminder Of Fashion’s Fast-Growing Cyber-Risk Surface
  • 8 minute read
FFashion Technology News

The ASOS Hack Is Another Reminder Of Fashion’s Fast-Growing Cyber-Risk Surface

A serious story and a slightly funnier one have drawn renewed attention to spectrum of data that fashion captures, aggregates, and deploys in service of personalisation. That data is fast becoming an acute risk thanks to the patchwork of third party systems that hold it, and a brace of governance challenges around it.
Is AI Already Good Enough For Fashion?
Read More: Is AI Already Good Enough For Fashion?
  • 32 minute read
AArtificial Intelligence

Is AI Already Good Enough For Fashion?

When it comes to visually representing a product, and building alignment around that visualisation, brands and retailers are placing some serious bets on the capabilities of both general-purpose frontier models and fashion-specific tooling. But is AI “good enough” to change the overall go-to-market trajectory?