Is There Such A Thing As An Authentic Synthetic Image?
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Is There Such A Thing As An Authentic Synthetic Image?

Individual brands have their own idiosyncratic relationships with generated images, but fashion, on aggregate, has embraced the value of synthetic photography for eCommerce in particular - even in the face of cultural polarisation. What’s next?
The Technology Behind The Biggest Campaigns
Read More: The Technology Behind The Biggest Campaigns

The Technology Behind The Biggest Campaigns

The multi-disciplinary team behind some of fashion's highest-profile promotional work explains how a maturing tech toolkit has made post-production a pivotal part of storytelling - and how they use AI and hybrid workflows to enhance and protect their specialised skills, not to replace them.
DPC Report 2026: Behind The Brushstrokes
Read More: DPC Report 2026: Behind The Brushstrokes

DPC Report 2026: Behind The Brushstrokes

We quiz makeup artist Jack Oliver, who sits on the British Beauty Council, on their inspirations, their workflows, and their pipeline to provide behind the scenes insights into one of our two cover designs for this year's DPC Report.
Podcast: Debating Digital Change And AI Convergence In 2026
Read More: Podcast: Debating Digital Change And AI Convergence In 2026

Podcast: Debating Digital Change And AI Convergence In 2026

Our first show of the new year brings together two insiders’ perspectives on emerging technology, education, software uptake, and whether 2026 will be the year we see meaningful convergence of AI across it all.
Fashion’s Coal Addiction Is Blocking The Very Innovations That Could Save It
Read More: Fashion’s Coal Addiction Is Blocking The Very Innovations That Could Save It

Fashion’s Coal Addiction Is Blocking The Very Innovations That Could Save It

While the rest of the world embraces renewables, the fashion industry remains hopelessly besotted with coal. In doing so, it’s not only polluting the planet but also locking itself out of the very innovations that could make sustainability possible.
AI-Attributed Shortfalls In Search Traffic Are Everywhere, But They’re Disproportionately Affecting Fashion
Read More: AI-Attributed Shortfalls In Search Traffic Are Everywhere, But They’re Disproportionately Affecting Fashion

AI-Attributed Shortfalls In Search Traffic Are Everywhere, But They’re Disproportionately Affecting Fashion

The world’s biggest websites are starting to see pronounced visitor slumps year-over-year, and AI intercepting search traffic is being cited as a major culprit. But new research suggests that a web-wide trend is actually hitting online fashion even harder.
Representing Real People In A Digital World
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Representing Real People In A Digital World

Fashion tends to talk about digital models and avatars as an exclusively technology initiative, or a rough edge to be smoothed away by AI. But human models and their advocates are already gearing up to make people a cornerstone of the industry’s digital future.